Hobby Merchandiser is the most experienced trade publication in the hobby industry. Each month, the magazine offers unbiased reports of new and successful products, professional profiles, editorials on radio control, railroading, model kits, die-cast, games, rocketry, science and education, tools, accessories and every other type and category of hobby product. Hobby Merchandiser also publishes monthly reports for the industry's business associations. NRHSA (National Retail Hobby Stores Association), RCHTA (Radio Control Hobby Trade Association), MRIA (Model Railroad Industry Association) and R/CTOA (Radio Control Track Owners Association) are all given prime editorial space within our pages.

Where product reporting in distributor catalogs and consumer magazines is very often focused on advertising clients and proprietary products, the editorializing and product reporting of a trade publication must remain impartial, thereby, producing the most positive results for the trade. Since its inception, Hobby Merchandiser has built its strong reputation on the distribution of reliable information from knowledgeable and respected hobby professionals.

Our editorial department is staffed by many of the industry's most experienced and best informed sources. As a team, we are deeply devoted to the betterment and longevity of the entire hobby business community. Hobby Merchandiser's readers stay well informed of topical industry issues and receive the most up-to-date product information available. Hobby Merchandiser's extensive showcase promotion of hobby products is without charge and is of extreme value to the readership. We consider our reporting of product information to be one of the magazine's most basic responsibilities to the industry.

Official company dated announcements of programs, acquisitions, hiring or promotions, competition results and similar non-product-related movements are reported. Dates and general descriptions of retailer-oriented, hobby industry events are listed. Trade show, contest, conference, seminar and open-house announcements are included.

In the United States, more than 10,000 of the most active hobby buyers receive Hobby Merchandiser. Overseas, HM's circulation steadily increases in direct proportion to the international demand for U.S. hobby products. Our solid circulation is the strength behind HM's successful advertising program.

Hobby Merchandiser's Annual Trade Directory is the industry's most valuable reference guide and the only directory that is organized by product categories. Industry manufacturers, wholesalers, publishers and associations are listed. Manufacturers are also cross-referenced with their product categories. With the Annual Trade Directory, you can reference any hobby-related product and find a listing of manufacturers who carry it. The directory is your source for company addresses, telephone and fax numbers, e-mail and Web site addresses, key industry products, extensive wholesaler and publisher listings, suppliers, associations, trade shows and other industry-related services and entities.

In addition to our cost-smart advertising programs, HM offers clients a variety of services that help support trade advertising. We strongly believe that these services will provide you with the quality assistance needed to compete in today's competitive marketplace.

A special RSC number is assigned to each ad in every issue of Hobby Merchandiser. Readers are directly referred to advertisers by circling the RSC number on the magazine's Reader Service Card. HM's Reader Inquiry Service Department tabulates responses and purges duplicate names, then forwards these inquiries to advertisers for their productive follow-ups.

Ask us about our superior ad tracking and ad effectiveness studies. Close examination can help to determine the strengths and weaknesses of your ad.

Hobby Merchandiser has the most extensive product showcases and specialty showcases in the model hobby industry, and all the product exposures in our showcases are absolutely free of charge. Some magazines do charge for this, but Hobby Merchandiser is interested in helping your company to benefit from this value-added service.

Unique in the model hobby industry, we cross reference every product release in every of Hobby Merchandiser where your ad also appears. Next to each product's Reader Service Number is "See ad page XX," letting readers know where your ad can be found in that issue. No other publisher offers this service. Hobby Merchandiser's Advertiser Index gives readers your telephone number and your Reader Service Card number.

Hobby Merchandiser is committed to helping advertisers maximize market coverage and increase sales.

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